Monday, November 15, 2010

Coffee: love. Starbucks: hate?


So, as a college student, I get to hear, see, and experience a bazillion amazing things. A couple of weeks ago, I sat through a lecture, watching a video, horrified at what I was seeing. It was a documentary by the title of “Black Gold: A Film About Coffee & Trade”.

1) Ethiopian coffee farmers trade in their coffee for approximately $0.03, which Starbucks then uses to convert into a $3.00 drink. And we buy these drinks, walking down the street, merrily thinking how amazing and life-saving coffee, and in extension Starbucks, is. 
2) Raising the price to just $0.05 would drastically change the lives of Ethiopian coffee farmers.
3) Starbucks, Kraft, Nestlé, Proctor and Gamble, and Sara Lee refused to be interviewed for the documentary.

These 3 points struck me the most.

Starbucks officials say that they are trying to improve this crisis by paying $1.28 for a pound of coffee. But no one knows who this money really goes to. Starbucks uses middlemen for its purchase of coffee, so it is safe to think that a very small amount of the supposed $1.28 actually reaches the coffee farmers.

Let’s do the math: a pound of coffee can make 45 8 oz. cups of coffee. By selling these at an approximate $3, Starbucks gets $135 for a pound of coffee. The coffee farmers get $1.35, according to Black Gold’s numbers, which I trust more than the general statistics Starbucks gives.

I tend to have a duality in the way I see the world and the economy. It’s a dog eat dog world. I respect people who can slash each other to get to the top. Survival of the fittest, baby. That’s the game of life. But I also see humanity and humbleness as attractive qualities. We might as well make this a better place to live, if not for us, then our future generations, right?

I decided that day that I would never drink Starbucks. Unfortunately, the only good and cheap coffee I can get is Starbucks. So, call me a hypocrite, but I still drink Starbucks. And until I manage to pay off the million dollar debt I’ll acquire from medical school, I plan to drink Starbucks, unless something even cheaper comes along.

But that doesn’t mean I’m all for the Darwinian concept of forgetting the poor and helpless. At least I can be happy that I’m buying coffee from a company that has acknowledged and is in the process of [hopefully] changing its disgraceful ways. And I’m still helping and will help the community in ways I see as progressive to mankind.

So now, I leave you to ponder whether or not you would like to support, diss, or remain ignorant of this problem.

1 comment:

  1. There is much cheaper coffee option, if you want to REALLY consider. Zillions of people follow that, MAKE YOUR OWN COFFEE AT HOME WITH COFFEE MAKER, AND DO NOT FEEL ASHAMED TO TAKE IT IN YOUR OWN CUP. BUYING FROM STARBUCKS IS $3....AND WITH $3...AT HOME, YOU CAN MAKE 30 CUPS OF COFFEE......THIS IS SOME MATH BABY.......SO DO NOT GIVE REASON, THAT YOU DO NOT HAVE CHOICE....YOU DO....BUT YOU FIND EXCUSE...

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